( 5k Application below)
October celebrates Fair Trade  Month…  I wanted to have this 5k then but unfortunately  my plate is full in October with the Xterra Wold Championships in Maui .    So we will celebrate it on Labor day – it seems  appropriate :)      In business for 3 years now, World Bean Roasthers became Fair Trade Certified knowing consumers would feel good  that their purchase  (Fair Trade, organics) was  helping empower poor coffee growing communities.  Having lived many years in Africa I’ve seen first hand …

Finally my shipment of Nicaragua Segovia is finally in ! I’ve had many a customer asking for these for months. Shade grown, Certified organic and Fair Trade. These beans are grown in the Segovia region of Nicaragua by members of the PRODECOOP, a cooperative of over 2000 families. This is gooood clean coffee with medium body and sweet finish – hints of chocolate and cherry.
PRODECOOP was established in 1993 to promote organic farming techniques, integrated systems of production, conservation of natural resources and …

Simply put, Cupping is to Coffee what Wine Tasting is to Wine. Tasting and how we describe taste is the way to approach “coffee cupping” – It’s not as easy the first time – it can be hard to describe coffee..most people will  describe coffee in terms of smell or if you will aroma. It’s usually the first thing they will say when describing coffee – ask someone !” It smells soooooo goooood ! ” or for others -  ” I hate the smell of coffee!! ” – You may …